Tata Motors surpassed Hyundai Motor India in domestic passenger vehicle (PV) volume in February 2024. While the domestic automaker sold 51,267 units this month, the South Korean automaker’s Indian branch delivered 50,201 vehicles to dealers.
Tata has been registering handsome volume over the past few months on the back of a strong show from its SUVs like the Punch and Nexon. Even Hyundai’s SUVs like the Exter, Venue and Creta have performed quite well.
Tata Motors takes the lead over Hyundai in domestic car‘s:
Tata Motors has seen significant volume growth in recent months, owing to good performances by its SUVs such as the Punch and Nexon. Even Hyundai’s SUVs, such as the Exter, Venue, and Creta, have fared well.
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Hyundai trailed Tata in domestic volume, but it dominated in exports in February 2024. The Creta-maker shipped 10,300 units, but the Nexon-maker only shipped 54.
Hyundai’s entire PV volume (domestic + export) for the month was 60,501 units. In comparison, Tata shipped 51,321 units.
Tata Motors:
| Category | February 2024 | February 2023 | Growth |
| Domestic | 51,267 units | 42,862 units | 20% |
| Export | 54 units | 278 units | -81% |
| Total | 51,321 units | 43,140 units | 19% |
Hyundai Motor India:
| Category | February 2024 | February 2023 | Growth |
| Domestic | 50,201 units | 47,001 units | 7% |
| Export | 10,300 units | 10,850 units | -5% |
| Total | 60,501 units | 57,851 units | 5% |
Tata’s PV portfolio comprises the Tiago, Tiago.ev, Altroz, Punch, Punch.ev, Nexon, Nexon.ev, Harrier, and Safari.
Hyundai presently provides 13 models: the Grand i10 Nios, i20, i20 N Line, Aura, Verna, Exter, Venue, Venue N Line, Creta, Alcazar, Tucson, Kona Electric, and Ioniq 5. It will debut the Creta N Line on March 11.
Reasons to Tata Motors takes the lead over Hyundai:
Tata Motors has progressively gained momentum in recent years, thanks to its extensive line of innovative and dependable vehicles. The company’s strategy focus on providing value-driven and technologically sophisticated automobiles has resonated with consumers, resulting in an increase in demand for Tata vehicles across multiple segments.
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Tata Motors experienced a sales spike in February 2024, owing to the good performance of its broad vehicle lineup. Tata Motors provides a diverse range of vehicles, from tiny hatchbacks to roomy SUVs, to match the changing demands and desires of Indian customers. Models like the Tata Tiago, Altroz, Nexon, and Harrier have received worldwide praise for their high build quality, cutting-edge technology, and cheap pricing.
Tata Motors’ strong marketing and promotional efforts were a crucial component in its February success. The company’s strategic efforts to engage customers through new advertising, dealership events, and digital outreach programs have increased brand visibility and sales momentum. Furthermore, Tata Motors’ strong dealer network and effective distribution methods have played an important part in ensuring that its automobiles are widely available and accessible throughout the country.
In contrast, Hyundai, a major rival in the Indian car market, struggled to maintain its sales momentum in February 2024. Despite having a varied portfolio of popular models such as the Hyundai Grand i10, Hyundai Creta, Hyundai Venue, and Hyundai Verna, the business witnessed a drop in domestic automobile sales.
Hyundai’s Commitment:
Several reasons could have led to Hyundai’s comparatively weak performance in February. In today’s dynamic market climate, automakers face a number of significant problems, including intense competition, shifting customer tastes, supply chain disruptions, and macroeconomic issues. Furthermore, the introduction of new companies and the changing regulatory framework have complicated the automotive industry’s competitive situation.
Nonetheless, Hyundai remains committed to its long-term growth strategy, investing in product innovation, improving the customer experience, and promoting sustainability. The company’s constant pursuit of quality and customer-centric strategy would help it navigate hurdles and achieve future success in the Indian market.
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